Effective Date: July 21, 2025
1. Introduction and Purpose
This Minimum Advertised Price (MAP) Policy is established by Eco-Novelty Corp, DBA Moist SAP ("Moist SAP" or "Company"), to protect the integrity and value of the Moist SAP brand and its products. This policy is designed to ensure fair competition among authorized resellers, support their marketing efforts, and maintain the premium perception of Moist SAP products in the marketplace. This MAP Policy applies to all authorized resellers of Moist SAP products within the United States. Moist SAP reserves the right to modify this policy at any time, with notice provided to all authorized resellers.
2. Products Covered
This MAP Policy applies to specific products designated by Moist SAP under the Soil Vigor® and Science Gone Fun® brands. These products, along with their established MAP prices, are listed in the official Moist SAP Wholesale Catalog and Price List, or will be specifically designated by Moist SAP from time to time. Moist SAP will identify the specific MAP for each covered product.
3. Minimum Advertised Price (MAP) Definition
The Minimum Advertised Price (MAP) for any Moist SAP product is the lowest price at which an authorized reseller can publicly advertise that product. Moist SAP will provide the MAP for each product and may be updated periodically.
4. Definition of "Advertised Price"
This MAP Policy applies to all advertisements of Moist SAP products in any media, including, but not limited to:
Print advertisements (newspapers, magazines, flyers, inserts, brochures)
Broadcast advertisements (radio, television)
Online advertisements (websites, e-commerce platforms, banner ads, shopping carts prior to checkout, email newsletters, social media posts, digital flyers, product listing pages)
Direct mail
Public displays
5. Permitted Activities
This MAP Policy specifically addresses advertised prices and does not restrict the actual price at which a reseller sells Moist SAP products. Authorized resellers are free to sell Moist SAP products at any price they choose, provided that the advertised price complies with this policy. Examples of permitted activities include:
In-store advertising or displays that indicate a lower price than MAP, provided such advertising is not visible to customers outside the physical store.
Verbal price quotations are provided in person or over the phone.
Prices displayed in a "checkout" or "shopping cart" page on an e-commerce website, provided that the customer must click to add the item to their cart or proceed to checkout before the lower price is revealed.
Bundling Moist SAP products with other products, provided the advertised price of the Moist SAP product itself is not below MAP.
6. Violations of the MAP Policy
A violation of this MAP Policy occurs when an authorized reseller advertises any covered Moist SAP product below its established MAP. This includes, but is not limited to:
Displaying a price below MAP on any public-facing platform or advertisement.
Using phrases like "call for price," "email for price," or similar language that implies a price below MAP.
Offering discounts, rebates, or promotions that, when applied, effectively advertise the product below MAP (e.g., "buy one, get one free" if the combined advertised price of both items is less than twice the MAP).
Advertising "free" Moist SAP products with the purchase of another product if the combined advertised price of the purchased product and the "free" Moist SAP product results in the Moist SAP product being advertised below MAP.
7. Enforcement and Consequences
Moist SAP will actively monitor compliance with this MAP Policy. In the event of a violation, Moist SAP reserves the right to take action, including, but not limited to, the following:
First Violation: A written warning will be issued, requiring immediate correction of the advertised price.
Second Violation: A temporary suspension of product shipments from Moist SAP to the reseller for a specified period (30 days).
Third Violation: May result in permanent termination of the reseller’s authorization to sell Moist SAP products — either for the specific item in violation or across our full product catalog, depending on the nature and frequency of the violations.
Moist SAP reserves the right to determine, in its sole discretion, whether a violation has occurred and the appropriate action to be taken. Repeated or egregious violations may result in immediate termination of reseller status.
8. Policy Changes
Moist SAP reserves the right to modify, suspend, or discontinue this MAP Policy, in whole or in part, or designate new MAP products or change designated MAPs, at any time. All changes will be communicated to authorized resellers in writing.
9. Contact Information
For any questions regarding this MAP Policy, please contact:
Moist SAP Customer Service
Email: info@moistsap.com | admin@moistsap.com
Phone: (248) 835-7000
Website: www.moistsap.com
10. Unilateral Policy
This MAP Policy is unilateral and does not constitute an agreement between Moist SAP and any authorized reseller. Moist SAP does not solicit, nor will it accept, any agreement from a reseller to comply with this policy. Moist SAP will not discuss any conditions of sale or other terms with any reseller, except to state that the reseller's continued purchase of Moist SAP products is contingent upon compliance with this MAP Policy.